~ Seeing Things in a New Light: The Power of the Purse

While it is impressive that American women:

are responsible for 83 percent of all consumer purchases
hold 89 percent of U.S. bank accounts
hold 51 percent of all personal wealth
are worth more than $5 trillion in consumer spending power

The power of the purse has never been just about what we can buy. It is also about how we use what we have.  (Watch for the woman in red running in from the right side of the screen.)

Yes.  Women have got the power.  And we aren’t afraid to use it.  All we need is our purse, a strong arm, and determination. So men beware. As the song from the movie Marci X says:

We’ve got the power. We cannot lose.
We’ve got the power. Look, it matches our shoes.
We’ve got the power. Come on, everyone dance.
We’ve got the power. See, we don’t need pants.

Do you think the TSA will want to ban purses next?


  1. This video is undeniably sexy.

  2. Suzie Ivy · · Reply

    I was the first female cop at my agency. I thought the guys would die when I came to work that first day in uniform carrying my purse. It usually stays in my vehicle but it’s never far from where I’m at. One of our guys now has a man purse and he’s man enough to carry it!

  3. […] This post was mentioned on Twitter by Suzie Ivy, below the salt. below the salt said: ~Seeing Things in a New Light: The Power of the Purse http://wp.me/pIOnN-1Dx […]

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